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Bloggers,
Affiliate Marketers and
Internet Marketers, Here's Why You Need To Know...
The Secrets Of A 10%
Conversion Rate
Special Report
by Paul Hancox, brought to you by Ray Edwards
Did you know...
(a) that many of the top
Internet companies,
such as Amazon.com and Tickets.com regularly achieve conversion rates
(i.e. the percentage of site visitors who make a purchase) of about 10% or higher?...
(b) that even 10% is low for direct sales companies,
who often achieve appointment to sales conversion rates of 20% to 40%?...
(c) that many smaller
web based businesses, affiliate marketers and
bloggers are still struggling
to achieve conversion rates of just 1% or 2% for their web
sites? -
which begs the question...
How do the "big players" achieve
such high conversion rates?
The answer is of vital importance to all bloggers,
affiliate marketers, Internet marketers... and, quite frankly, to anyone who is
thinking of
making money on the Internet...
...
because if you could discover their "secrets", you could replicate
their success
and make more money blogging, earn more affiliate commissions, and
generate more
sales - so I'm sure you'd love to know their secrets,
wouldn't you?...
In a nutshell, here's how they do it:
The answer is, they
know how to sell.
They
understand that selling is a process,
and they
understand the psychology
of selling better than most.
In a moment I'll explain precisely what I mean, and I'll show you how I
achieved 20% to 40% conversion
rates myself after discovering their secrets... but just before I do,
you may be asking
yourself...
"Why does a high
conversion rate matter anyway?"
Let
me give you an example of why your conversion rate can make a massive
difference to how much profit you make, or how much affiliate
commission you earn...
Please pay close attention here, because I'm going to show you
something truly remarkable...
Let's say you're selling a $50 product, and it costs you $40 to get 100
visitors to your site...
Let's
also say you have an "average" site that converts 1% of your visitors
into customers. (So every time you send 100 visitors to your site, you
make 1 sale)...
For every 100 site visitors, you sell 1 product at $50 each, which is
$50 of
revenue - but it costs you $40 just to get those visitors, so the thing
that
really matters to you, your profit, is just $10.
Are you with me so far? Good. Now, watch this...
Let's
say you could "magically" increase your conversion rate to 2%. Would
your profits double in
this example? No, it would do much better than that!...
For every 100 visitors, you
now sell 2 products at $50 each, which is $100 of revenue. It still
costs you $40 to get that traffic, so your profit is now $60.
In other words, your
conversion rate has doubled (from 1% to 2%) but
your actual profit
has increased sixfold, from $10 to $60!
In fact, take a look at the chart below, to see how, in this example,
profits can potentially grow much more quickly than the conversion rate:
For every 100
unique visitors:
| Conversion
Rate |
1%
|
2% |
3%
|
5%
|
10%
|
| Sales |
1 |
2 |
3 |
5 |
10 |
| Product
Price |
$50 |
$50 |
$50 |
$50 |
$50 |
| Sales
Revenue |
$50 |
$100 |
$150 |
$250 |
$500 |
| Cost of
Traffic |
$40 |
$40 |
$40 |
$40 |
$40 |
| Profit |
$10 |
$60 |
$110 |
$210 |
$460 |
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Now, these figures are for example purposes only, but the point is, all
other things being equal, just increasing the conversion rate
from 1% to 3% has increased profits by 1,000% (from $10 to $110)... so
going from 1% to 10% raises profits by a staggering 4,500% (from $10 to
$460!) for every 100 visitors...
In
other words, even a small increase in your conversion rate can have a
much bigger impact on your profits - so just think what a big increase
could do!
So then, how can you increase your
conversion rate? I've learned
many techniques for doing this over the years, but let me share with
you what has had the biggest
impact on my sales and marketing so far, and how this can have a
massive impact on your
sales and conversion rate...
My experience as a direct
salesperson
was a real eye-opener...
I first started making money on the Internet back in 1998, and I've
tested a huge number of selling methods and techniques online.
However,
as a challenge to myself, I wanted to see if I could transfer some of
my online skills
to the real world, and try my hand at face-to-face selling. So
I decided to work
for a direct sales company, to see if I could teach those "salespeople"
a thing or two.
In fact, the opposite happened - what I learned just from their
week-long training course absolutely blew me away.
The company had a stunning
grasp of the psychology of selling. They
had a 15 step sales process, and they claimed that, if the sales rep
followed all of these steps, they would convert, on average, about 40%
of their
appointments into sales!
As
a marketer, I was in awe of their techniques, but was
skeptical
about the 40% conversion claim. Still, I was determined to give it a
try...
So
I went out on my first appointment, blundering through the
presentation.
I was so nervous I don't even remember much about it, except for
one thing...
No sale.
Then on to my next appointment, following the same 15 Steps process I
had been taught...
No sale.
After
about 15 appointments and not one sale, I was beginning to wonder if
their method was as effective as they claimed - 40%, they said? I
couldn't even
get 10%.
... and then, it happened...
One chilly evening, I went out to a nice couple
who had just recently bought their home, and were looking to make a few
improvements.
I went through the presentation as I was taught.
As I pulled out the sample product to show them, I could see their eyes
light up, and as I held it up in front of their old installation I
could tell they were already imagining how it would
look in their home.
I showed them how the product worked,
explained the unique features and what each one meant to them, and I
could feel their excitement start to build.
I outlined how we
could make it affordable for them, and then I used our powerful
promotion to create the kind of compelling urgency that just made people want to buy
today.
After pricing up, there was a problem - it was quite a
bit more than they could afford. So I looked at a couple of things we
could possibly do to get it within their budgest - and then
I asked them the crucial question...
"If I could
get what you want, at a figure that's within your budget... could I
have your business?"
I
could tell by the way they looked at each other - they really wanted
this. They'd already shopped around a bit, but nobody else had really
been able to help them to actually get
excited about a purchase of this size. They gave each
other the
secret signal that only couples have between themselves, and agreed.
I
explained the situation to the office on the phone, and asked what they
could do for my potential customers.
While sympathetic, they were reluctant to make a better offer - hadn't
we already given them quite a substantial discount? On the
other hand, they asked, what could the couple do for us if we were able to get
anywhere close to their budget?
Could they help us out with some extra advertising, and fill a
particular fitting slot that we needed filling? The couple said they
could do that.
The office hung
up on me. My potential customers and I sweated for 10 minutes,
waiting to see if they could get their installation at the price they
could afford.
Finally, the phone rang. The office told me to explain that they had
themselves been in contact with their marketing director on this one,
but..
... if the customers were willing to
place an order with us now, have it installed on a certain date, and
help
us with advertising, we were prepared to do it for such-and-such a
figure
- which was just $5 or so over their budget.
"On
that basis," I asked,
"could we have your business?"
That evening I made my first sale.
The
next day the manager called me in to the office to congratulate me and
to
work out my commission. I'd earned something like $600 from that sale...
... but the thing I most remembered was not
the money (although that was important!), but that I'd helped them to
really feel excited about their new product, and to genuinely look
forward to having it installed - and I understood for the first time
exactly how following
the company's 15 steps had led to that sale.
(And I also went
back a month or so after it had been installed, just to make sure they
were still happy. And six months or so later they bought another
product
from me, because they were so delighted with the first!)
After
that initial sale, it got easier - because I gradually appreciated
how and why each step in the
selling process was absolutely essential - and within a
few short
months I was converting at around... 40%!
So it was
true, after all - the skepticism I initially felt had vanished.
And so, this got me thinking...
How could I get 20% to 40%
conversion rates,
when so many
Internet marketers
are struggling to get 1% or 2%?...
Of course, the medium is different. There are things you can do in
front of a customer you can't do on the Internet...
... but
I knew that was only half the story. The truth of the matter is, as
sales reps we
were trained (or rather "drilled") to understand both the process and psychology of
selling.
And
despite many years of selling on the Internet, the things I
learned from my time in direct sales had a huge impact on my online
sales, because I
then had a much better grasp of what was needed to make a
sale...
... and I
learned things that even the so-called online marketing
"gurus" were barely discussing, if at all.
(If someone else had been charging $197 for this information at the
time, I'd have snapped
it up - I've spent so much more than that on a "higher" education,
which
I'll probably never use!)
At times online marketers use techniques that appear
to be similar, but after my time in direct sales I realized they were
just pale imitations - no
wonder so many people are struggling with
conversion rates of 1% or 2%!
So
that's why I decided to sit down and write a report (entitled "The
Secrets Of A
10% Conversion Rate"), which would combine both my unique
experience in direct sales (and how you can utilize
their techniques to powerful effect online)... and my 10 years
experience marketing and testing all kinds of different things on the
Internet. (Where else could you get that experience all in one place?)
However, before I share these things with you, you may still be
wondering (based on the title of my report)...
"Is a 10% conversion rate really possible online?"
As I'll show you, truly astounding conversion rates for marketers and
affiliates can easily be possible, but only
when you understand all
the components that can affect it. It's like
a car - if one major part fails, the whole car either breaks down or
runs less efficiently...
And that's exactly what may be
happening if your conversion rate is low - your “car” may be juddering,
spluttering and stalling because of some weak components...
So in this report, I'll show you...
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How
direct
salespeople achieve 20% to 40% conversion rates, and how you can apply
their techniques online...
The techniques that enabled me to achieve conversion rates of 20%
or more include...
- Selling in
steps, which helped a sales rep to progress logically
towards a
sale, and understanding
states to recognize that potential customers go through a
variety of emotional states (from skepticism to desire and beyond)...
- Closing
doors to leave the customer knowing that doing business
with you is absolutely the best decision they could make...
- Price
conditioning, an immensely powerful technique that is
usually
only discussed at high powered (and high priced) sales seminars. (I saw
one site recently offering to teach this technique as
part of a larger 7 day property sales seminar, for $4,995.
Sales
people do not
want the general public knowing about this technique!)...
- Price
justification. This one also blew me away. You'll be
amazed how
many
sites are damaging their credibility by using a poor imitation of this
technique badly...
- Creating
genuine
urgency. Many sites use phrases like, "Hurry, I
might put
the price up at
any time" - or they say they'll raise their prices by midnight, and
never do - losing all credibility in the process. This is not
genuine urgency. Instead, I'll show
you how to create the kind of urgency you feel when you know you
absolutely must buy something today. (Can you remember the last time
you had that feeling? You know what I mean by genuine urgency
now, yes?) |
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Why
your sales
letter is only the third
most important factor in determining your conversion rate...
... not the first,
as many copywriters will tell you. (Of course they
will - they write copy for a living!)
If
you get those other two factors right, they can easily trump the
poorest sales letter. (So when you combine them
with what I share with
you about copywriting in Chapter 7, your sales machine will be on
fire!)... |
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My
controversial
“flow testing” technique to test and maximize your sales even with just
10 visitors a day...
It's
controversial, because it flies in the face of a major copywriting
“rule” - yet it works for me, gets me more sales, and enables me to
learn all kinds of things about my sales material, such as weak spots
and “bottlenecks” where I might be choking sales, that would have taken
me an absolute age to discover had I been following conventional
“wisdom” and
normal testing techniques... |
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Two
word of mouth
“secrets” that can make the difference between 1% and 10% conversion
rates...
Since I had been marketing online since 1998, I thought I knew everything
about “word of mouth” (it's people talking to other people about your
product, right?)... but when I recently discovered these two “secrets”,
I was actually stunned
- why had hardly anyone else realized these two powerful points about
word of mouth?
So in this report I'll show you not
only what those two
“secrets” are, but also
how companies like Amazon (who in January 2008
converted at 9.6%) are using them to devastating effect, and how you
can apply these “secrets” to boost your conversion rates... |
And what's more...
... here's just a few of the other things you'll discover in “The
Secrets
Of A 10% Conversion Rate”:
- How to develop a
product that is virtually
guaranteed
to sell...
- How to pick winning affiliate products, how to gain the advantage
over other affiliates, and how to split test as an affiliate...
- The most
important element on your site to test, according to the
late veteran copywriter Gary Halbert...
- Powerful blog "pre-selling" techniques and how to get people "hooked"
to your blog...
... and much more. So then...
"Who should read this report?"
Anyone who is making money - or wants to make money - on the Internet
should read this report:
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It's
for the blogger
who wishes to make more money from their blog, and who
wants to fully realize how blogging can be a major component in the
bigger picture. |
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It's for the
affiliate marketer who wishes to
understand how they can be in more control of their affiliate earnings
than they ever imagined – and perhaps even create a product of their
own. |
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And it's for
the person who is selling their own product or
service, or is thinking of doing so, to help them see that
literally
every aspect of their business, from the product itself, to their own
attitude, and their existing customer base, has a positive or negative
impact on their conversion rates and profits. |
However, you might still be thinking...
"Why do I need to read this report?"
I'll
admit, some of the techniques in this report are revealed at high
priced sales seminars. So if you'd rather spend $4,995
to attend one, that's fine - although they will probably focus
more on
how to use their techniques in direct
(face to face) sales.
Or you could just buy this report, save yourself over $4,700, learn the
same techniques, and also
discover how to apply them on the Internet - it's up to you.
Plus, a lot of the things I'll share with you in this report are not yet widely
known,
even in the "Internet marketing" community.
That's because many people attempt certain "techniques", without
actually having a full grasp of how
and why
they work - and so they become ineffective, or actually have the opposite effect -
resulting in lower conversion rates.
However,
when working for that direct sales company I was literally "drilled"
into understanding the entire sales process. Everything we did as sales
reps had a purpose behind it, and we were trained to understand it all,
so that we could be as effective as possible. (Let's face it, the
company wanted lots of sales, so it needed the most effective sales
reps - just like you and I want lots of sales, don't we?)
So not only will I share with you the most powerful sales techniques
and how to apply them online, but I'll also show you how
and why they work, so you can use them to maximize your sales and
conversion rates.
Warning: Don't read this report if...
I'll probably lose a few sales by telling you this, but I'd rather be
honest with you than give you the wrong impression...
This report is not
for everyone.
Do not read
this report if you're looking for a "magic button" that,
when pressed, will generate you instant
sales, profits and riches "in your
sleep".
I
know lots of people are looking for such a "magic button", but these
people usually end up buying products with extraordinary
claims
that almost inevitably turn out to be full of hot air.
So let me be blunt - neither myself nor this report can guarantee
you specific results, sales or income. When you apply the techniques
I'm about to share with you, your results will naturally vary.
On the other hand, this
report is a blueprint to show you all the main elements and techniques
that go into
creating a truly spectular conversion rate, and it gives you several
examples of how you could apply them online.
So if you're looking to buy yet another "magic button" that
promises to make you rich without you even lifting a finger, then
you're out of luck here...
... but if you want someone to give you an honest, straightfoward "How
To" guide to
creating a truly powerful sales process, then this report is definitely
for you.
Start reading right now for
FREE...
I want to prove
the value of this report to you by giving you the
opportunity to download and read the first 15 pages completely free of
charge.
Note: This report is in PDF format, which is viewable on
virtually every computer platform (including Windows, Mac and Palm OS
and Pocket PC). Full instructions on reading PDF files will also be
provided.
Then get the full version...
You now have a choice of two options:-
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You
can either click away, because you'd rather continue learning through
trial and error, perhaps spending thousands of dollars in the process.
That is, of course, up to you, and I wish you well in your journey. (It
took me 10 years selling both online and offline to discover all of the
things I share with you right now in
my report.) |
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Or you can buy the report here and now for about the price of a
meal
for four at a nice restaurant, and benefit from my 10 years experience
of marketing and selling online, several years direct sales experience
being literally "drilled" on the selling process and the psychology of
selling, and 120 pages of material that you'll be able to use and apply
both right now, and for years to come. |
My personal
guarantee to you...
I'm
absolutely confident that, when you download and read my report, you'll
be thoroughly delighted that you made the decision to buy it.
That's
why I'm happy to offer you my personal guarantee that if, after reading
"The Secrets Of A 10% Conversion Rate", you don't feel you've been
given information that will massively help your internet marketing to
become much more profitable, both now and for years to come, then
simply ask me for a refund, and I will grant it - up to 90 days from
the time of purchase.
So you have absolutely nothing to lose -
your purchase is completely risk free - and a whole lot of eye-opening
(and in some cases, shocking) stuff to gain.
Read what others are saying...
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"...
a MUST HAVE ebook..."
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Paul,
As
you know, I'm a testing and tracking fanatic and I have amassed a great
deal of conversion data based on years of experimenting and testing.
I
must admit that I firmly believed that I knew just about every
conversion tool and technique known to man. However, I found your new
ebook incredibly thought provoking and stimulating.
This is a
MUST HAVE ebook for anyone who wants to achieve the optimum return on
their advertising and promotion investment. From the novice affiliate
marketer through to the highly experienced merchant, there is valuable
advice in this ebook.
You have provided an excellent resource that I'm sure will become a
classic reference. Great job!
John Taylor PhD
http://AdTrackPro.com
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"...one
of the best books on Internet Marketing I've ever read."
"I
opened up this ebook fully expecting something sort of ho-hum that I
might be able to use to increase conversions in my business.
Instead,
I found what cannot be described as anything other than a complete
education on selling products online (as either a product owner or
affiliate).
This isn't just about selling online, however, it
is about selling the right way the first time. It's so easy to make
mistakes that cost sales, but Paul's information will bullet proof your
business. I fully believe that I will get a 10% conversion rate after
having read this.
This book now has a proud spot as one of the best books on Internet
Marketing I've ever read. I 100% believe that.
This is one that is getting printed and dog eared because I'm
absolutely going to put it to good use.
Thanks Paul!"
Jenn Dize
http://www.jenndize.com
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"When it comes to website conversion, Paul is the real deal. I read
everything he writes the moment he publishes it. Buying anything Paul
puts out is a no-brainer, just do it."
Ricky Breslin
http://www.RickyBreslin.com
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Review
of Paul Hancox's The Secrets of a 10% Conversion Rate
This
practical and effective guide will really open your eyes to new
possibilities for your business. Why just aim for the standard 1% or 2%
when your business has the potential for so much more?
I'd also
like to address Paul's modesty in calling this a "report". Calling "The
Secrets of a 10% Conversion Rate" a "report" seems like calling "War
and Peace" a short story. To use the cliché "overdeliver" would be to
undermine how comprehensive Paul Hancox's new guide, "The Secrets of a
10% Conversion Rate" really is.
I really like how Paul shows you
the "big picture" by covering the many things which have an affect on
your conversion rate. "The Secrets of a 10% Conversion Rate" has
broadened my view of what was necessary for me to get better
conversions.
Paul thinks outside the typical "conversion rate
improvement" box. He gets you to realize that there are more things
that influence your conversions than the things marketer's typically
focus on such as the headline, subheadline, etc. After all you can
tweak and improve a racecar engine a million times and make it a 2,000
HP monstrosity, but how many races do you think you'll win if you
forget to put wheels on it? I other words it's possible to tweak the
heck out of one or two factors and totally ignore other factors which
could skyrocket your conversion rate.
In "The Secrets of a 10%
Conversion Rate", Paul guides you step-by-careful-step through the
factors that influence your conversions and carefully explains why and
how to improve them.
Tony Spann
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Note 1: As I said, I cannot guarantee you'll get a 10% conversion rate
(or 20%-40% like I achieved), but I can give you a blueprint for how to
potentially achieve much higher conversion rates than you would without
applying the knowledge from this report.
Note 2: Remember... $197 + $4,798 = $4,995. Let me know how you decide
to spend the $4,798.
Copyright © 2007 Ray
Edwards All
rights reserved.
Ray Edwards International, Inc. Address:
2525 E. 29th Ave., Suite 10B-121, Spokane, WA, 99223
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